Louis Massicotte is a hard-working entrepreneur and advertising executive specializing in marketing, tourism and technology. He has been active in business since age 21 and has orchestrated more than half a billion dollars in marketing campaigns since 1986. Experienced in tourism marketing, he branded the Mega Parc des Galeries de la Capitale in Quebec City and directed its strategies for more than 15 years. He has managed projects for Hôtel Bonne Entente, IMAX, Théâtre Capitole, Hôtels Jaro, Manoir Richelieu, Ski Stoneham, Parc Calypso and Village Vacances Valcartier (for the launch of Bora Parc), serving as interim president in 2017 after the death of his friend Guy Drouin. Village Vacances Valcartier announced a record-breaking one million visitors that year. Louis has also worked with numerous real estate developers and builders over the last 3 decades. In the past 25 years, he has listed compagnies on the stock exchange and filed multiple patents and patent pending in Washington in fields as diverse as medical technologies (ECG), navigation systems, social media and data transfer. He has also been a marketing strategist and business advisor for many corporation.