Louis Massicotte is a hard-working entrepreneur and advertising executive specializing in marketing, tourism and technology. He has been active in business since age 21 and has orchestrated more than half a billion dollars in marketing campaigns since 1986. An expert in tourism marketing, he named the Mega Parc indoor amustement park at Galeries de la Capitale in Québec City and was its lead strategist for 17 years. He has managed projects for Hôtel Bonne Entente, IMAX, Théâtre Capitole, Hôtels Jaro, Manoir Richelieu, Ski Stoneham, Parc Calypso and Village Vacances Valcartier (for the launch of Bora Parc), serving as interim president in 2017 after the death of his friend Guy Drouin. Village Vacances Valcartier announced a record-breaking one million visitors that year. Louis has also worked with numerous real estate developers and builders over the last 3 decades. In the past 20 years, he has listed 2 international companies on the stock exchange and filed multiple patents in Washington in fields as diverse as medicine, navigation systems, social media and data transfer. He has also been a marketing strategist and business advisor for New Look Eyewear, Greiche & Scaff, Qualinet, Kia Canada, and the La Force Kia dealership group. He is the father of 4 daughters and loves jogging and fine wine.